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Author ORCID Identifier

0009-0001-5177-2524

Abstract

The Hindu diaspora in the United States has been one of the most educated and highest earning immigrant groups. They exert considerable influence in the arenas of culture, economy and recently politics. They are attempting to institutionalize Hinduism and “educate” Americans about the religion through creation of lobby groups and the use of social media. Motivated by these recent developments, the article examines the processes of creation, reimagination, and consumption of images of the South Asian goddess in the public sphere, and how these images are perceived by the Hindu diaspora.

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