Date of Award
5-2011
Document Type
Access Controlled Thesis
Degree Name
Master of Science (MS)
Department
Recreation
First Advisor
Eddie Hill, Ph.D.
Second Advisor
Lynn Anderson, Ph.D.
Third Advisor
Thomas Quinn, Ph.D.
Abstract
Increasing utilitarian cycling has the potential to be instrumental in addressing current public health, transportation, and environmental issues. These include traffic congestion, pollution, rising obesity rates, and non-renewable energy consumption. This project contributes to the progression of creating a modal shift by utilizing the Theory of Planned Behavior and principles of heritage interpretation to target and affect beliefs and behaviors related to cycling for transportation. It is comprised of a series of exhibits and a website designed to (1) promote awareness of cycling as a viable and socially acceptable means of transportation; (2) aid in the reduction of barriers to participation and promote efficacy; (3) promote safety; (4) and to provide cyclists and motorists with information. This paper also provides an overview of research on the personal and societal benefits of bike commuting, constraints, promotion strategies, and the Theory of Planned Behavior.
Recommended Citation
Lafaye, Hobit, "Creating cultural change through the theory of planned behavior and cultural interpretation : a project to promote the use and safety of bicycling for transportation 2011" (2011). Master's Theses. 118.
https://digitalcommons.cortland.edu/theses/118