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Abstract

Contemporary feminism manifests itself in the form of blogs, hashtags, e-magazines, and digitally planned protests through online communities that address the prevailing concerns of feminists in the digital age. This feminist approach to digital activism aims to reclaim the power of technology which is inherently hegemonic and masculinist by creating alternate spaces and modes of protest. Transnational feminism is increasingly being shaped by online discourses and the new digital space enables social movements in shaping feminist solidarity and complex netizen identities. This paper adopts discourse analysis of online contents that question the prevalent patriarchal system in South Asia and thus situate it in the changing socio-cultural context globally. Popular hashtag movements in various countries such as #YesAllWomen, #notallmen, #MeToo, #SheInspiresMe, #WomenMarch4Change, #WhyLoiter, #IWillGoOut, #AuratMarch #GirlsAtDhabas, #SafeCityIndia #PinjraTod as well as other online forums which raise the voices of women against various forms of violence will be analysed with a view to uncover their multi- layered impact. These multifaceted discourses on gender-based violence have reached a wider audience across the world through social media, and academic webinars during the Covid-19 pandemic have also largely contributed to the debate. The resonance of these dialogues has transcended the local to the global level; a close study of the transnational character of these digital messages in social media aims to examine the strict demarcation between the public and the private, thus challenging the concept of gendered spaces. This paper employs a multidisciplinary approach to methodologically analyse the online resources and nature of activism in India and investigate its global relevance. Additionally, the paper will also explore how the online campaigns are establishing networks notwithstanding time and place, by interrogating and understanding the relationship between online activism and its significance in conceptualizing transnational feminism.

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