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Faculty Mentor
Ken Cohen
Abstract
Story-brand marketing is a customer-facing approach that places the prospective participant at the center of their own success story. This presentation will share how a student researched, developed and applied this marketing strategy to a campaign to increase awareness the Recreation Management major. The transferable marketing principles will be shared as they can be applied to a variety of initiatives, particularly for those that center on creating meaningful experiences for the participant.
Publication Date
4-29-2021
Document Type
Book
Disciplines
Marketing
Comments
Story-brand marketing