Student-lead Marketing: It’s your story

Authors

Steve Zelows, SUNY Cortland

Files

Faculty Mentor

Ken Cohen

Abstract

Story-brand marketing is a customer-facing approach that places the prospective participant at the center of their own success story. This presentation will share how a student researched, developed and applied this marketing strategy to a campaign to increase awareness the Recreation Management major. The transferable marketing principles will be shared as they can be applied to a variety of initiatives, particularly for those that center on creating meaningful experiences for the participant.

Publication Date

4-29-2021

Document Type

Book

Disciplines

Marketing

Comments

Story-brand marketing