Date of Award


Document Type

Open Access Thesis



First Advisor

Kaitlin Flannery


The importance of social media is undeniable among college students who frequently turn to online platforms as a form of recreation. While researchers have analyzed the influence of social media on emotional factors, fewer researchers have investigated if reliance on social media has an impact on public behavior and conformity habits. Therefore, the current study assesses if user reliance on two common platforms, TikTok and Instagram, are associated with conformity levels. Data collection came from a sample of 124 college-aged participants. Results found a significant correlation between conformity and Instagram reliance (r = .31, p < .001), as well as conformity and TikTok reliance (r = .32, p < .001), such that higher levels of conformity was associated with higher reliance on Instagram and TikTok. These findings highlight the importance of understanding how consumption of social media has the potential to alter the decisions and behaviors of young adults.

Included in

Psychology Commons