Author

Hobit Lafaye

Date of Award

5-2011

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Recreation

First Advisor

Eddie Hill, Ph.D.

Second Advisor

Lynn Anderson, Ph.D.

Third Advisor

Thomas Quinn, Ph.D.

Abstract

Increasing utilitarian cycling has the potential to be instrumental in addressing current public health, transportation, and environmental issues. These include traffic congestion, pollution, rising obesity rates, and non-renewable energy consumption. This project contributes to the progression of creating a modal shift by utilizing the Theory of Planned Behavior and principles of heritage interpretation to target and affect beliefs and behaviors related to cycling for transportation. It is comprised of a series of exhibits and a website designed to (1) promote awareness of cycling as a viable and socially acceptable means of transportation; (2) aid in the reduction of barriers to participation and promote efficacy; (3) promote safety; (4) and to provide cyclists and motorists with information. This paper also provides an overview of research on the personal and societal benefits of bike commuting, constraints, promotion strategies, and the Theory of Planned Behavior.

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